MARKETING & SALES: THE KITCHEN TUNE-UP APPROACH
Our specialized services demand a specialized marketing and sales approach. Homeowners often only update their kitchen once, or twice, in their life so they often have no idea of the cost, timeline, or options available. That’s where we come in. Our unique sales process guides homeowners from start to finish on how to make their dream a reality.
The best thing about joining an established franchise is that you don’t need to reinvent the wheel. When it comes to marketing, we have all the creative materials you need built and ready to go including brochures, letterhead, flyers, and business cards. Our talented graphic design team creates constantly evolving content for a strong online presence, ads, and personalized material you request. The Home Office team vigilantly vets out all marketing vendors and presents only the most qualified to our franchise owners. It’s nice to know that someone has your back as you start your new franchise business.
Kitchen Tune-Up customers come from a variety of avenues including:
Home Shows & Booth Opportunities: From home shows to county fairs and expos, we find homeowners looking for more options to update their homes. Part of our extensive sales training shows you the best practices of working these venues.
Professional Referrals: We work together with other business owners in our communities to partnerships and strong referrals. Don’t forget about our specialized program for working with realtors in your area - they know the value of updating kitchens in order to sell homes.
Current Customers: Our Friends and Family Referral Program encourages our current clients to help us grow our business. They often need very little encouragement because they are so happy with the results the first time they worked with us. It’s just another way that we go the extra mile to remodel their expectations.
Online Lead Generation: Our national pay-per-click program is one of the ways that we continue to dominate our field online. Our website is built to optimize search engines and we continue to build the brand name using social media and networking, blogs and targeted public relations efforts. We’ll also show you how to optimize the web presence in your local market.